Club Med Launches #ClubMedatHome to Spread the Spirit of Optimism

Virtual initiative encourages families to share, relax and reconnect at home

Club Med, the pioneer of premium all-inclusive holidays, has launched #ClubMedatHome, a digital and social media initiative to encourage social distancing while spreading a glimmer of positivity amidst a global pandemic.

Happiness has always been part of Club Med’s DNA for the past 70 years and as Australians are doing their part by observing social distancing guidelines, #ClubMedatHome introduces a series of home-based activities designed to bring Club Med’s popular offerings directly to your home. From exclusive recipes, expert training workouts and entertainment for the whole family, Australian’s can take advantage of these moments together to share, relax and reconnect.

“People are spending more time on social media to stay connected to what’s going on around the world and with the onslaught of guidelines and advisories from both formal and informal sources, it is critical for brands to not add on to the confusion,” said Xavier Desaulles, CEO of Club Med APAC Markets.

“As a responsible travel brand, it is our priority to spread positivity and project the ever-needed spirit of optimism while staying vigilant. #ClubMedatHome encourages people around the world to make the best out of the situation and continue to find joy in the little things that can be done at the comfort of their own living compounds.”

Fancy starting your day with a yoga session in Italy, or flying to the Maldives for an intense HIIT class? You can do all that and more with #ClubMedatHome’s series of destination workout videos, led by our very own Gentle Organisers (G.Os) out of some of the most beautiful locations in the world.

Unleash your inner chef with easy-to-follow DIY Club Med recipes. #ClubMedatHome reveals exclusive recipes of our most popular dishes, including our legendary White Chocolate Bread.

Club Med’s family-friendly fun and games are designed to replicate Club Med’s signature kids club. The young (and the young-at-heart) will get to enjoy #ClubMedatHome with activities such as music time with babies, downloadable colouring pages, family game night (game sheets included) and even how to make your own DIY Zen Garden.

Keep the Club Med spirit alive with a virtual dance party jamming to Club Med’s “Crazy Signs” Spotify playlist. Get the whole family in on the fun and show off your dance moves on social media – don’t forget to tag @clubmed and #ClubMedatHome while you’re at it.

Feeling the stay-at-home blues? #ClubMedatHome also comes with 360-degree virtual resort tours that will take you our breathtaking resorts with a beautiful landscape, immersive activities and more. Forget the hassle of packing, transport yourself to Club Med resorts around the globe at the click of your mouse; from Bali to the French Alps.

The full range of #ClubMedatHome activities can be found on www.clubmed.com.au/l/clubmedathome . We encourage you to also share with us what you’re doing at home to feel like you’re on vacation by #ClubMedatHome.

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