The White Lotus Effect: Experience Thailand's beauty without the drama at Club Med Phuket

It's a phenomenon we've seen before. After the success of first two seasons of the popular resort-based series, tourism surged in both Sicily and Hawaii as viewers were inspired to visit the gorgeous filming locations showcased on screen. Now, Thailand is experiencing what we like to call "The White Lotus Effect," with interest in Thai destinations skyrocketing as the show spotlights the country's natural beauty and renowned hospitality.
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At Club Med, we've witnessed this trend firsthand. Following the release of the season three trailer in January of this year, searches for our Phuket resort surged by an impressive 60% compared to December 2024 with bookings for 2025 already up by 27% compared to the same period last year. It's clear that Thailand has firmly secured its place on the must-visit list for travellers in 2025.

This surge is part of a growing travel phenomenon known as "set-jetting" – where travellers are inspired to visit destinations they've seen on screen. Thailand, with its blend of luxury, culture, and natural beauty, was already a top destination, but with the White Lotus Effect putting it in the spotlight, its popularity is soaring to new heights.

While the popular resort series might entertain us with tales of privilege, tension, and intrigue, your actual holiday doesn't need to include any of that drama! At our recently renovated Club Med Phuket, we offer all the luxury and beauty you see on screen, but with the added benefit of our all-inclusive offering that removes any stress from your holiday experience.
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Nestled along one of Phuket's most stunning bays, our resort combines world-class amenities with the serene beauty of Thailand's most famous island. Whether you're travelling as a family or a couple, every moment at Club Med Phuket is crafted for relaxation, connection, and adventure – completely drama-free.

Forget the stress of planning every meal or activity. At Club Med Phuket, everything is included in your stay. From tantalising Thai cuisine to signature gourmet classics, our dining experience goes beyond the plate to offer exceptional food in beautiful settings with vibrant atmospheres.

Unlike the characters in the hit series who often find themselves in troublesome situations, your adventure at Club Med Phuket will be nothing but enjoyable. Dive into turquoise waters, ride nature trails on ATVs, or explore the natural wonders and cultural treasures of Phuket Island both inside and outside the resort.

Thailand's rich cultural heritage is one of its greatest treasures. At Club Med Phuket, you can immerse yourself in authentic experiences, from traditional Thai cooking classes to exciting Thai boxing lessons. Our evening shows featuring traditional dances ensure guests of all ages leave with a deeper appreciation for Thailand's incredible culture.

While the famous resort series might not be suitable for younger viewers, Club Med Phuket is designed with families in mind. Our dedicated Kids and Teens Clubs offer age-appropriate activities that allow younger guests to make friends and have fun while parents enjoy some well-deserved relaxation.

For those seeking ultimate relaxation, our top-of-the-range spa offers traditional and innovative treatments in a peaceful garden setting. It's the perfect way to rejuvenate body and mind during your Thai escape.

With up to 20% off* until 9 May for travel between 1 May and 28 November 2025, there's never been a better time to plan your Thai adventure. So, when the paradise (and drama) of the hit series ends on your screen, say hello to your own adventure at Club Med Phuket with all the luxury and beauty of Thailand and none of the tension and intrigue!
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To book visit: Club Med Phuket >
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